- +1 (212)-695-1962
- info@strivance.nextstepsols.com
- 463 7th Ave, NY 10018, USA
Floral Arts: The Architecture of Nature
Move beyond simple bouquets. Master the mechanics, color theory, and botanical science required to create gravity-defying installations and high-end wedding designs.
Program Structure
Floral design is engineering disguised as art. Our architecture is built on “Sustainable Mechanics.” We are leading the shift away from toxic floral foam. You will learn to build structures using chicken wire, pin frogs (kenzan), and moss, creating designs that are eco-friendly and structurally sound.
We treat flowers as a medium of expression. You will learn the Fibonacci Sequence in nature to create balanced, organic-looking arrangements that feel effortless but are carefully calculated.
- Wholesale Access: How to get a tax ID and buy from wholesalers (Save 60% off retail).
- Seasonality Calendar: A guide to what flowers are in season in the US (and cheapest) by month.
- Pricing Calculator: A spreadsheet to ensure you profit on every wedding setup.
- Photography Module: How to shoot your flowers for Instagram (Lighting & Angles).
- Tool Kit: Checklist of essential shears, tape, and wire gauges.
Curriculum: The Course Modules
Module 1: Botany & Conditioning
Longevity Secrets
The lifespan of your art depends on prep. Learn how to cut, hydrate, and treat different stem types (Woody vs. Hollow) to ensure they look fresh for days, not hours.
Module 2: The Mechanics (Foam-Free)
Structure
What happens under the waterline? Master the use of chicken wire grids, tape matrices, and kenzan to hold heavy stems in place without using non-biodegradable foam.
Module 3: Principles of Design
Aesthetics
Analyze Line, Form, Texture, and Color. Learn how to create “Negative Space” so your arrangements look airy and expensive, rather than stuffed and suffocated.
Module 4: Wedding & Event Floristry
The Business
From Bridal Bouquets to Archways. Learn the logistics of transport, on-site setup, and how to create the “Spiral Hand-Tied” bouquet standard in the industry.
Aspiring Floral Designers
Creatives looking to launch a boutique floral business or freelance for weddings. This is the technical foundation required to charge professional rates.
Event Planners
Planners who want to increase their margins by offering "In-House Florals" for smaller events like bridal showers and dinners, rather than outsourcing everything.
Home Stylists & Hobbyists
Individuals who love entertaining. Learn to create centerpiece moments for your dinner parties that look like they came from a luxury florist.
Academy Advantage
Eco-Conscious Focus
The industry is changing. We teach you “Green Floristry”—composting waste, avoiding plastics, and sourcing locally grown blooms to reduce your carbon footprint.
Portfolio Building
Every workshop ends with a photoshoot. You will leave the course with 5 high-resolution images of your work, ready to launch your website or social media.
Market Trips
(Virtual or In-Person) We take you on a guided tour of a Flower Market to teach you how to inspect fresh product and negotiate prices with vendors.
Certified Floral Artist (CFA)
Upon completion of your final installation project, you will receive the CFA Designation.
This certification validates your knowledge of botanical care and mechanical safety. It allows you to apply for wholesale accounts with major floral distributors across the US who require proof of trade status.
Strivance Perspectives
We keep you informed and involved. blogs covering a variety of topics. open interviews with staff members and students. Book reviews that have the power to transform your life. Testimonials from our happy students.